Owns the loop, steers Plays in real time, and brings the consolidated evidence to the Portfolio Decision Forum.
The Loop Leader owns the loop. They bring the business context and the outcome the loop is trying to move, and act as the bridge between portfolio intent and execution reality — making sure evidence flows back to the right decision-makers, not just up to the nearest dashboard.
The Loop Leader works at two cadences. Inside the Loop they steer Plays continuously: triggering early Stops when Abort Conditions trip, and adjusting test boundaries when signal arrives mid-Loop.
At the Portfolio Decision Forum at the end of the Loop, they defend the consolidated evidence and recommend Scale, Deepen, Pivot or Stop for each Play. They also recommend Continue, Pivot or Stop on the Intent itself — but the Adaptive Investor is the one who decides the Intent's fate.
The Loop Leader is accountable for moving the Intent Signal, not for the verdict on the Intent. They are the person who can explain why a particular intent matters and what evidence would prove it is working — not a project manager, but an outcome owner who speaks both the language of the business and the language of the experiments being run.
Key principles
- Owns the loop end-to-end.
- Bridges portfolio intent and execution reality.
- Steers Plays in real time as evidence arrives.
- Brings consolidated evidence to the Forum.