Owns capital allocation, and decides Intent Continue / Pivot / Stop at each Forum.
The Adaptive Investor creates the intent and owns the priorities, investments and capital allocation behind it. They allocate capacity across competing intents and are accountable for portfolio outcomes — not for any single experiment.
They decide Intent Continue / Pivot / Stop on the Loop Leader's recommendation at every Portfolio Decision Forum. This role typically sits at VP or senior director level.
The Adaptive Investor chairs the Forum and must resist two common failure modes: spreading investment too thin (hedging instead of committing) and refusing to Stop (sunk cost attachment). Their superpower is the willingness to reallocate capital based on evidence, even when it means killing something the organisation has invested in emotionally.
They think in portfolios of bets, not individual projects.
Key principles
- Creates and prioritises intents.
- Allocates capital across competing bets.
- Decides Continue / Pivot / Stop at the Forum.
- Accountable for portfolio outcomes.